pediped™ Fall Winter 09 is all NEW: NEW styles, NEW lines and NEW partnerships
(July 2009) This August pediped™ will usher in 27 new styles with the debut of its Fall/Winter 09 collection. Included among these new styles will be the introduction of the first ever Originals “The Couture Collection” and a partnership with No Slippy Hair Clippy™ that led to the creation of coordinated hair clips for signature pediped™ style shoes.
Fall/Winter 09 Collection: Motivated by contrasting colors and textures, pediped™ developed its 2009 Fall/Winter collection to capture one of a kind aesthetics through unique combinations of vibrant colors, textures and patterns in these must see (must have) designs.
Some standout styles featured below: Ashley, Ava, Ace, Cooper and Alyssa.
The Fall Winter 2009 collection will be available in August and will retail for $32 for Originals and between $44-$59 for Flex.
New Lines: Perhaps the biggest news this fall from pediped™ is the introduction of its newest arrival, "The Couture Collection". The safari themed collection features four irresistibly captivating styles designed exclusively for fashion-forward children. Unique & comfortable ankle straps along with leather uppers in striking leather exotic skins will enhance any ensemble for mini-fashionistas. "The Couture Collection" maintains all the comfort and health benefits pediped™ shoes are known for: soft cushioned leather soles, velcro fasteners and the Seal of Acceptance from the APMA for promoting healthy foot development.
The first four styles within “The Couture Collection” will be available in limited edition quantities for Fall/Winter 2009 before gracefully making way for the next quartet of styles expected to arrive Spring 2010. The Couture Collection will retail for $42.
New Partnerships: This fall, pediped™ footwear will introduce pediped™ hair clips by No Slippy Hair Clippy®. The launch represents a collaboration between the companies to create hair clips that complement pediped™ footwear’s best-selling styles: Giselle, Abigail, and Isabella. Infants and toddlers can now look even more adorable in these hand-crafted leather and grosgrain hair clips wrapped in Swiss velvet for a comfortable fit without tugging.
Available early August, the hair clips will retail for $8 and be available at select pediped™ footwear retailers as well as online at pediped.com and hairclippy.com.
See these great products in person! pediped™ will be exhibiting at ENK & Atlanta in August and ABC & CGESS in September.
pediped™ footwear was launched in 2004 by Angela and Brian Edgeworth in their quest for the perfect soft-soled shoe for their first daughter. Exceptional quality, unsurpassed comfort and distinctive styling have made the award winning company one of the fastest-growing children's footwear brands in the United States. pediped™ footwear is sold in over 2500 stores in the United States and 40 countries worldwide with an offering of more than 120 designs for boys and girls between their two lines, Originals and Flex. Originals (soft-soled shoes for newborns to age 2+) and Flex (rubber-soled shoes for children 1-6 years) are available in EU sizes from 20 to 29. For more information, visit www.pediped.com
About No Slippy Hair Clippy®
No Slippy Hair Clippy’s® premier line of hair clips has expanded, thanks to the new, unique styles created exclusively for pediped™. Widely regarded as the most innovative company in the children’s hair accessory marketplace, No Slippy won an Earnie award in 2008 for design excellence in children’s fashion.
President/CEO Annie Salyer takes on new challenges eagerly, and No Slippy’s joint venture with pediped™ was no exception. “We loved the idea right from the start!” she exclaims, “Coordinating accessories from head to toe – who could resist?” For more information, visit www.hairclippy.com.
Press Release made available by:
Hilary Abbott Communications, Inc.
770-735-8144 or cell: 404/444-9977