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Monday, November 30, 2009

Giveaway: What the Dog Saw by Malcolm Gladwell




What the Dog Saw: And Other Adventures

What the Dog Saw by Malcokm Gladwell

What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?

In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from TheNew Yorker over the same period.

Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate.

"Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head."What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.


*Thanks to Miriam of Hatchette Book Group, I have an opportunity to pick a lucky winner for a copy of your own.* Why do you want this book? This giveaway is open until Friday, December 4th. This is open to US and Canadian winners, please provide your country of origin and an email address for contact.



Good luck all! And for the fun of it, after your MANDATORY entry above, any of the following will get you additional entries...

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Leave an additional comment for each entry.

14 comments and creative thoughts:

B said...

This sounds like a great book! Football players, rotisserie ovens, pasta sauce, and Silicon Valley!? Wow, that pretty much covers the gamet. And I'm always interested in getting "a glimpse into someone else's head."

adge said...

Wow, I've never heard of these books but they definitely look interesting. I guess that's why I would like the book, because it's different and interesting. gasweetheart211[at]netscape[dot]net

bashtree said...

I would love this book because I like the author's other books, and I love the New Yorker. At first glance, it looks like something I would enjoy for sure. Thanks for a chance to win!

bashtree said...

I am a facebook fan!

bashtree said...

I follow on twitter

bashtree said...

I follow via friend connect

Wanda said...

I would love to win this book because I LOVE dogs!!
Please enter my name in your draw. Thanks.
wandanamgreb(at)gmail(dot)com

Wanda said...

I subscribe via Google Reader.
wandanamgreb(at)gmail(dot)com

Wanda said...

I just became a follower of your blog.
wandanamgreb(at)gmail(dot)com

Marjorie said...

I have a little shih tzu and I
would love to read this book.
Please count me in.

I follow by email.

cenya2 at hotmail dot com

Marjorie said...

I also follow by google reader.


cenya2 at hotmail dot com

renee said...

I follow on twitter as nicjosemm
reneetaylor at sympatico dot ca

renee said...

I am a google friend follower
reneetaylor at sympatico dot ca

renee said...

I have seen good reviews of this book aswell and would love a chance to read it.

canada
reneetaylor at sympatico dot ca

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